Why Americans Love Taco Bell

  • Published: 19 April 2019
  • Taco Bell is huge in the United States. It has been ranked as one of the top five fast-food chains in the country, based on sales. Despite the brand's popularity, Taco Bell has been dealing with upheaval in its C-suite.

    With more than 6,500 locations across the country, Taco Bell is one of the top fast-food chains in the U.S. It is not necessarily known for its quality, but a recent Harris Poll anointed it "America's favorite Mexican restaurant."

    Much of Taco Bell's recent innovation was initiated under the watch of former CEO, Brian Niccol. But in 2018, Niccol left the chain to helm one of Taco Bell's biggest competitors — Chipotle. He has since moved Chipotle's headquarters into Taco Bell's backyard. Some say recent turnover in top management could mean trouble for Taco Bell in the years ahead.
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    Why Americans Love Taco Bell

Comments • 7 377

  • CNBC
    CNBC   9 months back

    What's your favorite fast food brand?

  • _getfree
    _getfree  1 days back

    Taco bell is delicious cant even deny

    • Crap
      Crap  2 days back

      We love diarrhea.

      • Colin Wills
        Colin Wills  2 days back

        Taco Bell:
        Cheap ✅
        Delicious ✅
        Has crunchwrap supremes ✅

        • SoszTehYoutuber2
          SoszTehYoutuber2  2 days back

          But my butthole doesn’t like taco bell

          • Mystic Soul
            Mystic Soul  3 days back

            why is there very few taco bells in Canada ? Alot of people ask about Taco Bell but are still waiting , there is alot of demand.

            • Tristan Causer
              Tristan Causer  3 days back

              It's so damn good.

              • Jen6374
                Jen6374  3 days back

                I don't like Taco Hell

                • Lean En
                  Lean En  4 days back

                  They should have put Niccol in the position to help KFC and not have him run off to Chipotle.

                  • Jeff Lee
                    Jeff Lee  5 days back

                    There are 2 reasons why i go to taco bell. Price and hot sauce. There is something about their hot sauce. It complements the entire meal.

                    • Jose Gallegos
                      Jose Gallegos  5 days back

                      What about what happened to KFC and Pizza Hut in the U.S.

                      • Posiedon22
                        Posiedon22  7 days back

                        taco bell isn't a mexican restauraunt.

                        • Retired
                          Retired  7 days back

                          I love love love, the 7 layer burrito and everything at the Bell. I eat there almost everyday!

                          • Brotha Ashyknees
                            Brotha Ashyknees  7 days back

                            Are our overseas fam' even familiar with what tacos or Mexican food is? We gotta introduce em to TACO TUESDAY! 🌮 🌮🌯🌮🌯🌮🌯🌮

                            • Animotísimos
                              Animotísimos  1 weeks back

                              So gross

                              • Kaitlyn Gautreau
                                Kaitlyn Gautreau  1 weeks back

                                1 cravings menu!!!

                                • Shay Pier
                                  Shay Pier  2 weeks back

                                  Because everytime I go to taco bell they always ask how I’m feeling and give me food in return no matter what my mood is

                                  • Lil Pee Pee
                                    Lil Pee Pee  2 weeks back

                                    Taco Bell is more fast food and focuses on cheaper food, it doesn't really taste like Mexican food but it's good.Chipotle tastes more authentic but it's more expensive.i don't think they affect each other's sales, Del Taco affects taco Bell more I think.

                                    • Ryan Darko
                                      Ryan Darko  2 weeks back

                                      Taco Bell is gross

                                      • Freshy Freshguy
                                        Freshy Freshguy  2 weeks back

                                        I love Taco Bell, so many great ideas of the food they come up with ❤️!

                                        • David Smith
                                          David Smith  2 weeks back

                                          Let me tell you why Taco Bell those so well and it is a good thing it's one of my favorites first of all if you're living on a fixed income or work at a place that's minimum wage it's very affordable Chipotle and Qdoba or for people that are upper-middle-class that can afford it and Chipotle and Qdoba also for Rich millennials Taco Bell does so well because it's for the masses and the hood that otherwise cannot afford Qdoba or Chipotle

                                          • Hole in Dans Sock
                                            Hole in Dans Sock  2 weeks back

                                            Theres like 3 in Canada......


                                            • Hole in Dans Sock
                                              Hole in Dans Sock  2 weeks back

                                              Taco Bell will always under cut EVERYONE in latin food.

                                              • JeremyTheGachaBoy
                                                JeremyTheGachaBoy  2 weeks back

                                                I love taco bell but then I regret it in the bathroom

                                                • Dom
                                                  Dom  2 weeks back

                                                  Ok now I know CNBC is FOS....

                                                  • kao the numberblocks fan 2019

                                                    Lets see...Liquid meat, liquid beans, liquid cheese, liquid sauce, liquid everything...they all comes in tube. Taste like glue paste with oil added for flavor. I'm gonna puke just typing this...

                                                    • kracksuit
                                                      kracksuit  3 weeks back

                                                      Fake tacos

                                                      • Sykotik Shadow
                                                        Sykotik Shadow  3 weeks back

                                                        Eh...i prefer taquerias over TB. That's some real variety & not to mention real Mexican food. Tacos, burritos, soupes, tortas & soooo much more. 🤤

                                                        • Yogur Lapiz
                                                          Yogur Lapiz  3 weeks back

                                                          They put a taco bell here in Spain, I don't like it. XD

                                                          • Touring Real Estate Broker

                                                            Do not like them. Do not eat there.

                                                            • Robb Chastain
                                                              Robb Chastain  3 weeks back

                                                              The Taco Bell dog was funny. They should do an ad where the dog leads wayward customers back home where they belong, back to Taco Bell.

                                                              • Mateo San
                                                                Mateo San  3 weeks back

                                                                Ok this might get controversial but I am a mexican, like I live and have always lived in Mexico City. I went on vacation and tried Taco Bell in California, and...it's not bad. It's not mexican food of course, but it all depends on what attitude you have when you go in. If you go in thinking I'm going to get the real deal, well you will be disappointed, but if you just accept it for what it is it's fine.
                                                                So what it is? It's mexican inspired food, made for american tastes, plain and simple. Honestly it's kind of funny what Taco Bell comes up with its new dishes.
                                                                Americans like soft tastes, hence why they use yellow cheese on "tacos" (a big no no in Mexico). Strangely enough americans have barely tapped on the possibilities of what can be done with 'mexican inspired food', they think it's all tacos but oh man it's so huge the selection of food we have here. Mexican inspired restaurants will just keep growing.

                                                                • Katy Nunnery
                                                                  Katy Nunnery  3 weeks back

                                                                  Yum brand needs to buy out subway and bk

                                                                  • R A W
                                                                    R A W  3 weeks back

                                                                    I work at the store in the thumbnail I'm a manager😂. Yeah Taco Bell Stones Crossing Greenwood IN.

                                                                    • Dmitry S
                                                                      Dmitry S  3 weeks back

                                                                      Taco Bell is junk and attracts people with no taste (pun intended). Go to a real Mexican Taqueria you imbecile.

                                                                      • Star Platinum
                                                                        Star Platinum  3 weeks back

                                                                        Clucking bell?

                                                                        • Mr. E
                                                                          Mr. E  4 weeks back

                                                                          It's not as cheap or fresh as it use to be and they got rid of the Verde sauce so I rarely go there anymore

                                                                          • Awesome A
                                                                            Awesome A  4 weeks back

                                                                            Niccol’s a Benedict Arnold

                                                                            • Maroon Horizon
                                                                              Maroon Horizon  4 weeks back

                                                                              Taco Bell makes me poorunny poo. Real Mexicans food doesn’t make me poorunny. It gives me a nutriciouspoo

                                                                              • Maroon Horizon
                                                                                Maroon Horizon  4 weeks back

                                                                                It’s disgusting I’m American and I have only eaten for them once. Their food taste like shi

                                                                                • Jesseg0815
                                                                                  Jesseg0815  4 weeks back

                                                                                  “Why white people love Taco Bell”

                                                                                  • J.R Cody
                                                                                    J.R Cody  4 weeks back

                                                                                    I like Taco Bell because it is very vegetarian friendly, unlike other fast food.

                                                                                    • Erick Landa
                                                                                      Erick Landa  4 weeks back

                                                                                      Well this is not really Mexican food, it doesn't even taste like mexican food so of course they have no chance to succeed in Mexico. Taco Bell is not a Mexican Restaurant, it's Mexican food inspired franchise or what they in their minds think is Mexican food.

                                                                                      • no you
                                                                                        no you  4 weeks back

                                                                                        Number 1 is mcdonalds

                                                                                        Me:burn them down

                                                                                        • Habib Olapade
                                                                                          Habib Olapade  4 weeks back

                                                                                          I thought the Dubai mall location was actually pretty successful. Also, doesn't the Chinese menu feature Duck?

                                                                                          • NibiruLives
                                                                                            NibiruLives  4 weeks back

                                                                                            Why did taco bell fail in Australia?

                                                                                            • swagger meister
                                                                                              swagger meister  4 weeks back

                                                                                              Glen Bell is a saint for creating this company; so freaking delicious and nothing else is like it

                                                                                              • exoisback
                                                                                                exoisback  4 weeks back

                                                                                                Because GTA San Andreas is a Legend.