Ferrari’s War on Influencers

  • Published: 23 December 2019
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    Ferrari, they have a rich history in motorsports and their cars are arguably the most luxurious things with insane performance numbers. Ferrari also needs no introduction, with a line up like the Ferrari F40, the Testarossa and the Ferrari LaFerrari the world is pretty aware of the Ferrari brand and how synonymous it is with everything exotic and Italian. So why is one of the most legendary car makers in the world so harsh to Influencers and doubtful of how the world perceives their brand? Join Nolan as he explores two cases of Ferrari sending cease and desist orders to celebrities doing what they want with their cars. Is it justified? How could it negatively affect the Ferrari brand?

    WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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Comments • 4 379

  • Kaizen
    Kaizen  2 hours back

    Ferrari clearly has its head up its ass. How are they even winning these cases. If it's my property, should I be the one choosing what to do with it? That's just common sense.

    • BS VIPER
      BS VIPER  3 hours back

      thats why i love Lamborghini ❤️

      • Nick Holbrook
        Nick Holbrook  5 hours back

        I can't accept Ferrari had any right to tell the guy with the Purrari badges and floor mats to remove them.

        As far as I'm aware it was custom badges and floor mats on a private individuals car.
        If he was trying to sell them then yes possibly they may have had a case - BUT I reiterate thei have no right to tell someone what badges and floor mats etc that person puts in their own car.

        • Live Del Solar
          Live Del Solar  7 hours back

          those shoes were horrible.. thats what ferrari meant.. thats not a ferrari value, ugliness.

          • Mark Herbert
            Mark Herbert  9 hours back

            Is that Jerry Seinfeld on your shirt?!

            • 1423 171
              1423 171  18 hours back

              Ferrari about to send a cease and desist to Ferrari for damaging their image with all the cease and desists

              • Andrew Zacchini
                Andrew Zacchini  18 hours back

                Ferrari is about driving not ur shit kickers... I dont even put my shoes on my shittiest of cars. Ur not Italian... ur a shill so gtfo and leave Ferrari to Ferrari. this video reeks as do all the others booooiiiiii
                I like to watch all the shilling and stupidity makes me feel good hahahaha

                • Joe Ees
                  Joe Ees  19 hours back

                  Why not bring on an attorney specializing in trademark law to explain things from a "this is how the law works" perspective rather than a "I don't know whats involved in defending trademarks" perspective.

                  • saizo kasamei
                    saizo kasamei  20 hours back

                    "Not up to speed " that was funny

                    • Jon Gauthier
                      Jon Gauthier  23 hours back

                      "Whose whole brand revolves around decadent opulence"
                      Except making tacky shoes for douchebags

                      • minus minoas
                        minus minoas  23 hours back

                        regarding deadmau5> fuck off ferrari, i bought the car, and if i can total it, i can customize it too. personally if i had to doe id persist to my first decision

                        • bike suisala
                          bike suisala  24 hours back

                          pretty sure less people buying them is a good thing... less = more

                          • DAYASHII
                            DAYASHII  1 days back

                            Mercedes should send cease and desist letter to people with fake AMG badges

                            • StarsWithScars
                              StarsWithScars  1 days back

                              I think this ok and right. this is about understatement. and im not a ferrari fan because ferrari is a brand for dicks.. but this with plein was wierd..

                              • MrTilbin
                                MrTilbin  1 days back

                                That's funny. I was under the impression that once I bought a product from a company, it's now mine. Consumer law is a thing. Ferarri got their money, and make no money further outside parts if the car is resold to anyone else. And it's even more silly their lawyers even bothered (who Ferarri had to pay of course) for 100% free advertising and brand recognition. Goof balls for letting their legal team even suggest it.

                                • Giovanni
                                  Giovanni  1 days back

                                  Ferrari is more than a brand, it is part of Italian culture and Ferrari embraces this, thats why the granstands at the Italian GP are red for exemple.
                                  Ferrari is elegance, it's a dinctstinction, a Ferrari must be desired according to Enzo Ferrari.
                                  So you can imagine the horror when they see some untasteful people to say the least, trying to associate them and their brand with the Ferrari legacy on Instagram or other social media

                                  • Mr. President
                                    Mr. President  1 days back

                                    The only reason I would ever purchase a Ferrari is that I could douse it in gasoline and set it on fire🖕🏼

                                    • Brennan
                                      Brennan  1 days back

                                      Ferrari have been so far up their own ass for decades. Enzo was a scumbag and he continuously had the rules changed in f1 because other teams innovated and built faster cars.

                                      • TheGreatMunky
                                        TheGreatMunky  1 days back

                                        I felt the opposite about it. I thought the shoes were more of a legitimate legal concern while the Nyan Cat was just someone having a customized vehicle. If I hang a tree air freshener from my Ferrari's rearview mirror then will they sue me as well?

                                        • sameer mohideen
                                          sameer mohideen  2 days back

                                          If the cease and desist letters have had an effect then it’s negligible. They have had a very good year financially.

                                          • Deivid Almeida
                                            Deivid Almeida  2 days back

                                            and that’s why I don’t buy a Ferrari

                                            • Fabio G
                                              Fabio G  2 days back

                                              People who buy Philipp Plein, are the same kind of people who idolize Jersey Shore. I'm totally with Ferarri in this case 🙈

                                              • Tech101
                                                Tech101  2 days back

                                                If they did this, I would sue.

                                                • Victor Gomez
                                                  Victor Gomez  2 days back

                                                  paying top dollar for a luxury car just to be told what you can and can't do with it, what a joke! are we just going to let companies tell us what we can and can't do with OUR stuff. once you sell it, it's gone! want full control over your cars? = don't sell them

                                                  • NCR Trooper
                                                    NCR Trooper  2 days back

                                                    I think both if the cease and desist were valid the 'purrari' is ugly, Nyan cat is a dead meme. the shoes on the other one are very ugly, stupid, because they are s h o e s, and the very well could have scratched the paint or damaged the finish.

                                                    • AEM ِ.
                                                      AEM ِ.  2 days back

                                                      ferrari is gay, lambo is way better

                                                      • Danny Garcia
                                                        Danny Garcia  2 days back

                                                        Wait they won the case against deadmau5? the fuck since when could we not do whatever to our cars

                                                        • Jordan Reed
                                                          Jordan Reed  2 days back

                                                          BROOOO, I KEEP SEEING HELLCATS WITH BUMPER GUARDS EVERYWHERE❗️❗️❗️

                                                          • AaronD
                                                            AaronD  2 days back

                                                            If you're paying that much money for a car, you'd better be able to do whatever the hell you want with it. What a pretentious company. Plus the Ford GT is a better car than anything they make anyways.

                                                            • PHANTOM BOYS
                                                              PHANTOM BOYS  2 days back

                                                              I smoked a Ferrari with my supra!!!!

                                                              • alyosha pearce
                                                                alyosha pearce  2 days back

                                                                They don't won't or need those Buyers that's the point exclusivity

                                                                • Chaos Rein
                                                                  Chaos Rein  2 days back

                                                                  That roofer up horse had his dong out, so if this gets demonetized you might know why

                                                                  • Scottie Manners
                                                                    Scottie Manners  2 days back

                                                                    Lol did you just say DeadmauFive? Haha

                                                                    • Ibraheem Productions
                                                                      Ibraheem Productions  2 days back

                                                                      no one callS face tissue kleenex.... not in eu anyway... not when kleenex or andrex is 4X the price.

                                                                      • Umora Mayori
                                                                        Umora Mayori  2 days back

                                                                        If you own the car, they cant tell you what to do with your property. (US)

                                                                        • CHELSKI9
                                                                          CHELSKI9  2 days back

                                                                          If you're in any way concerned or interested in social media influencers, you are the real fool.

                                                                          • Ethan Davis
                                                                            Ethan Davis  3 days back

                                                                            I did want a farrari now id prefer a lambo

                                                                            • Miracle Ochei
                                                                              Miracle Ochei  3 days back

                                                                              Moral: buy a Lamborghini

                                                                              • Rebel Records
                                                                                Rebel Records  3 days back

                                                                                Dead-mow-5 😜

                                                                                • A Dank Coder - Memes
                                                                                  A Dank Coder - Memes  3 days back

                                                                                  I think someone should sue Ferrari

                                                                                  • A Dank Coder - Memes
                                                                                    A Dank Coder - Memes  3 days back

                                                                                    Dead mow five

                                                                                    • DelTalkoh
                                                                                      DelTalkoh  3 days back

                                                                                      Deadmau Five? Lol wut?

                                                                                      • daniel hollingsworth
                                                                                        daniel hollingsworth  3 days back

                                                                                        If anything that guys shoes are green and so is the car he payed money for. He was inspired by the car its flattery. Damn Ferrari chill out

                                                                                        • Lon Brooklyn
                                                                                          Lon Brooklyn  3 days back

                                                                                          You didnt get Ceasse and Desisit because they like you!Or maybe because your not famous enough!One of those !?

                                                                                          • Cory Goodman
                                                                                            Cory Goodman  3 days back

                                                                                            You're objectively incorrect. The picture of the shoes on the car could easily be seen as some sort of sponsorship by any reasonable person, which is confusing enough to warrant them having it taken down if they choose to unless it is explicitly stated that it is not so very clearly.

                                                                                            The other argument they have is nonsense, but the one I talked about is more than enough for it to be changed at the very least.

                                                                                            • Leonardo Gómez
                                                                                              Leonardo Gómez  3 days back

                                                                                              Why the passive agressive DeadMauSSSSSS pronunciation? Calling him DeadMau or Deadmaufive for the laugh?

                                                                                              • Neil Siebenthal
                                                                                                Neil Siebenthal  3 days back

                                                                                                Yeah you spent hundreds of thousands of dollars on a car from us but yeah... Its not really "your" car... Is pretty much what they're saying.

                                                                                                • wmpiam
                                                                                                  wmpiam  3 days back

                                                                                                  Should've mentioned the Nyanborgini